About Us
IN THE LOOP is an environmentally conscious home decor & lifestyle brand. Our team comes from diverse backgrounds, and have joined forces to create innovative, aesthetically designed & sustainably made products for the modern home. Our vision is to take an ordinary product or everyday item and change its design in an interesting way that upgrades it’s function and form to increase its value potential.
Creating
Vertical Gardens
The mission with our first product line started with our wish to create vertical gardens that make use of unused space both indoors and out. The Airium was designed with this functionality in mind as a unique plant hanger that securely holds 2 to 4 pots of sizes varying from 3" to 10" inches in diameter, thereby creating an eye-catching environment in the air to feature your beautiful plants!
This Is Us
Our founders are of the belief that the current human practices of blind consumerism is unnecessary, and obviously unsustainable. Aided with the need and real desire to play a part in changing things.
And with that their goal was to create a company with a conscience, a philosophy to instill conscious consumerism on a local and global level; and of course to produce innovative, sustainable designs that could capture imaginative minds and fulfill functional needs.
